A. Film
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G-3-13. Let's Play Game Called "Cities"
| Agency | Leo Burnett Ukraine |
| Creative head | Tatiana Fedorenko |
| Author of idea | Vlad Kunets, Eugeniy Gryaznov |
| Product | Сalls Abroad |
| Description | Background In early 2012 Kyivstar announced a new service which allowed you to call affordably in almost every country of the world. Brief Our goal was to inform customers about the directions available and the cost of the calls. Solution We came up with an interactive version of the popular game which in our country is called “The Cities”. The essence of the game is to name as many cities as possible on condition that every city starts with a letter the previous city ends (for instance, if your partner names Amsterdam, you should say Moscow, and so on). In our banner Kyivstar named the first city and after it you had to make your move. Every time the new city appeared we saw the price of the call in that direction. No matter what city you named – the system automatically defined the region and displayed the cost. That was interesting, informative, and addictive. |
| Team members | Tatiana Fedorenko, Creative Director; Vlad Kunets, Art Director; Alexandr Zinchenko, Digital art director; Eugeniy Gryaznov, Copywriter; Maxim Podolyanuk, Designer; Daria Ischenko, Account Manager; Digital FIX, Internet Production. |
