G-4-4. Special online project “Bought in a Railway Station” for Russian Railways

Agency	MultiTec, advertising agency
Creative head	Viktor Zolotarev
Author of idea	Multitec advertising agency's team
Product	New image of railway stations
Description	The main task is to make potential customers think that the railway station is the place where they can purchase the products where they usually buy in another places.The pressing problem: visitors don’t consider a railway station as a selling point and don’t knowthe authenticity of the sellers goods and if their services of high quality.Our solution is to find out which goods do people want and ready to buy at railway stations and to propose them such products. Online special project includes public inquiry and PDF-version of promo paper "Personal express". Public inquiry – online Promo page on mail.ru and tutu.ru web sites The page contains the by-liner of the Directorate’s of Railway Stations representative. He invites to participate in measures of the railway station’s renewal strategy voting on the goods and services. Public inquiry was also made in moscow railway stations. For popularization of promo page MultiTec created and placed banner advertising on the Internet (on tutu.ru and mail.ru web sites).
Team members	Viktor Zolotarev, creative director MultiTEC advertising agency's creative group

http:проект завершен в декабре 2011г.

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