A. Film
B. Press
C. Outdoor
D. Radio
E. Film Craft
F. Design
G. Interactive
H. Creative use of Media
I. PR projects
J. Marketing Services projects
K. Advertising Campaigns
G-4-41. Singing together
| Agency | ISD Group |
| Creative head | Viktor Shkurba |
| Author of idea | Alina Revenko |
| Product | NIVEA Times shower gel |
| Description | Every brand wants consumers to sing its praises, but this happens quite rarely. Together with NIVEA we achieved it — with the help of the first online video karaoke in the world, where you sing along with real stars and get your own music video. Each of 4 music videos which we have shot matches one of the gels’ moods in NIVEA Times collection. What does a song have to do with a shower gel? Both of them help us to change the mood. |
| Team members | ISD Group: Author of the idea and songwriter — Alina Revenko Creative Director — Victor Shkurba Technical Director — Alexander Savin Developers, programmers, animation — Andrei Sergeev, Ilja Glad’ko, Artem Ponomarenko, Timur Sayfetdinov Editing Director — Egor Tatarenko Designers — Alexander Yaroshenia, Elena Bazulina, Natalia Tachinskaya Copywriters — Ivan Siyak, Nina Dmitrieva, Anna Kashcheeva Account Managers — Anna Kumaritova, Nika Belskaya Media Manager — Ksenia Riabaya |
