A. Film
B. Press
C. Outdoor
D. Radio
E. Film Craft
F. Design
G. Interactive
H. Creative use of Media
I. PR projects
J. Marketing Services projects
K. Advertising Campaigns
G-4-42. Heineken Digital Сampaign
| Agency | Red Keds |
| Creative head | Vasiliy Lebedev |
| Author of idea | Red Keds |
| Product | Beer Heineken |
| Description | Task. To create a striking digital campaign with the help of new innovative solutions. Solution. To create a new way of watching football: watching games in a virtual world. We achieved a pretty good viral effect by activating all the possible digital channels — site, facebook apps, mobile apps, using promocodes. And at the end of campaign there was an event with the use of RFID technology. |
| Team members | Producer: Ilya Ryzhkov Art director: Oleg Peters Creative director: Vasily Lebedev Designer: Roman Yemelyanov Copywriter: Kirill Levashov Programming: Ivan Brylev, Michael Grogoriev Illustrator: Denis Krasavchikov 3d production: Alexey Komarov Managers: Alexey Krasnov, Pavel Cherevanin Strategist: Roxana Bushkova Head of client service: Mikhail Brodnikov |
