A. Film
B. Press
C. Outdoor
D. Radio
E. Film Craft
F. Design
G. Interactive
H. Creative use of Media
I. PR projects
J. Marketing Services projects
K. Advertising Campaigns

G-4-42. Heineken Digital Сampaign

AgencyRed Keds
Creative headVasiliy Lebedev
Author of ideaRed Keds
ProductBeer Heineken
DescriptionTask. To create a striking digital campaign with the help of new innovative solutions.
Solution. To create a new way of watching football: watching games in a virtual world. We achieved a pretty good viral effect by activating all the possible digital channels — site, facebook apps, mobile apps, using promocodes. And at the end of campaign there was an event with the use of RFID technology.
Team membersProducer: Ilya Ryzhkov
Art director: Oleg Peters
Creative director: Vasily Lebedev
Designer: Roman Yemelyanov
Copywriter: Kirill Levashov
Programming: Ivan Brylev, Michael Grogoriev
Illustrator: Denis Krasavchikov
3d production: Alexey Komarov
Managers: Alexey Krasnov, Pavel Cherevanin
Strategist: Roxana Bushkova
Head of client service: Mikhail Brodnikov