A. Film
B. Press
C. Outdoor
D. Radio
E. Film Craft
F. Design
G. Interactive
H. Creative use of Media
I. PR projects
J. Marketing Services projects
K. Advertising Campaigns
G-6-17. Got2B Prankish PhotoBooth
| Agency | Kijjaa! Digital Miracles |
| Creative head | Rob Ikki |
| Author of idea | Rob Ikki |
| Product | Got2b Glued |
| Description | To deliver Got2B Glued product super-hold hair-styling benefit, and drive cool Got2B brand image by generating buzz on- and off-line we decided to be fun and surprising and to prank our target just like they usually do with their friends. Stylish Got2B Glued Photo-booths were placed at the places popular among youngsters. Right before the picture was take strong airflow from the hidden fans messed up the hairdo. The picture with ridiculous hair-look was printed together with a message: "This would have never happened if you use Got2B super-hold Glued styling spray". Photos were uploaded on Got2B Hairlooks web-site with opportunity to comment and share them via social media and supported by display ads - generated from photobooth as a live stream. Brand awareness growth - 10%, sales growth - up to 40% (in sales points next to the photo booth), likes and followers - 50% growth, web-site visitors number grew 3 times. |
| Team members | Olga Midlenko, Art Director Vera Karpova, Copywriter Katya Bazilevskaya, Planner Diana Zubkova, Producer Liza Nikolova, Producer Alexander Babaryko Natalia Markova , Senior Brand Manager Hair Styling Schwarzkopf & Henkel Russia Olga Zapryatkina, Hair Styling Brand Management Schwarzkopf & Henkel Russia |
