A. Film
B. Press
C. Outdoor
D. Radio
E. Film Craft
F. Design
G. Interactive
H. Creative use of Media
I. PR projects
J. Marketing Services projects
K. Advertising Campaigns
G-6-18. Coffe, Money & 2Days
| Agency | vasin roman studio |
| Creative head | Vasin Roman |
| Author of idea | Dubovik Anton & Vasin Roman |
| Product | AD company |
| Description | Objective: Find new customers, get own PR by appealing to head managers of the largest enterprises. Choosing the best way that will allow hitting the mark in the shortest period with the lowest cost. Conclusion: To take the easiest way by writing individual letters for business owners. And such ordinary letters will be opened by the hands, which we need. We’ll invest money in an envelope, those that we would spend on advertising vehicle to attract the attention. And with that people could have a cup of coffee, becoming acquainted with us. We’ve succeeded to contact with over 40 head managers of large enterprises in just 2 days. And not just to contact, but to show them with our example what is an effective advertisement. Text of leter: f you are reading this letter, it means that we found an easy way to communicate with you, by-passing all your secretaries and assistants. Our ad-company experience indicates that the attention of one client costs 50 grivnas. This time we decided to meet you just sending you a letter and offering you a cup of coffee. We tried to put the hot coffee in the envelope, but found out that it’s too complicated to realize the idea in this way. That’s why we decided to bring in magic. Right now in the envelope will appear those 50 grivnas that we could spend this month on the different advertising programs on the screens or in print, trying to catch attention of the new client. Do you see them already? Today evening you can exchange them for the cup of coffee and with a smile call to mind “Roman Vasin studio”, that makes the advertising delicious. Are you interested in the uncommon ad-decisions, that really attract attention of the new clients? We are ready to help you. Come to visit us, studio “Ы”, Katsarskaya 2/4 |
| Team members | Dubovik Anton - copyrighter Vasin Roman - art director Ovcharenko Anton - camera, post production Evgraf Bistriy - design |
