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G-6-35. Celebration in YOUR Street!

AgencyCreative Team: Romanov Oleg, Ina Nasovich, Vitaly Zakharov
Creative headOleg Romanov
Author of ideaVitaly Zakharov, Vlad Saveliev, Oleg Romanov
Productauto
DescriptionObjective
It’s a good New Year tradition with Volkswagen to congratulate its friends, clients and partners in an original way. At the end of 2011 the agency was asked to come up with creative ideas.

Idea
With Volkswagen, a common national holiday becomes more personal. Volkswagen brings celebration to YOUR street!

Slogan
Celebration in YOUR Street!

Execution

Stage 1

On New Year’s Eve the country’s main news portal published news of the day: VOLKSWAGEN PRESENTS PERSONAL STREETS!

During the next 24 hours about 44 000 Internet-users entered their surnames into the flash-card and got personalized streets.

Stage 2
For Volkswagen’s VIP clients and partners we made more than 240 real street signs and presented them personally or sent them by post.

Results
This New Year the world got 44 240 new streets!
Team membersVitaly Zakharov, Vlad Saveliev, Oleg Romanov, Ina Nasovich, Vadim Durovich, Nadezhda Prilutskaya, Yuri Kuznetsov, Vitaly Degtyarev, Pavel Zlenko