A. Film
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E. Film Craft
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H. Creative use of Media
I. PR projects
J. Marketing Services projects
K. Advertising Campaigns
G-6-35. Celebration in YOUR Street!
| Agency | Creative Team: Romanov Oleg, Ina Nasovich, Vitaly Zakharov |
| Creative head | Oleg Romanov |
| Author of idea | Vitaly Zakharov, Vlad Saveliev, Oleg Romanov |
| Product | auto |
| Description | Objective It’s a good New Year tradition with Volkswagen to congratulate its friends, clients and partners in an original way. At the end of 2011 the agency was asked to come up with creative ideas. Idea With Volkswagen, a common national holiday becomes more personal. Volkswagen brings celebration to YOUR street! Slogan Celebration in YOUR Street! Execution Stage 1 On New Year’s Eve the country’s main news portal published news of the day: VOLKSWAGEN PRESENTS PERSONAL STREETS! During the next 24 hours about 44 000 Internet-users entered their surnames into the flash-card and got personalized streets. Stage 2 For Volkswagen’s VIP clients and partners we made more than 240 real street signs and presented them personally or sent them by post. Results This New Year the world got 44 240 new streets! |
| Team members | Vitaly Zakharov, Vlad Saveliev, Oleg Romanov, Ina Nasovich, Vadim Durovich, Nadezhda Prilutskaya, Yuri Kuznetsov, Vitaly Degtyarev, Pavel Zlenko |
