рус укр

A. Film

B. Press

C. Outdoor

C-1. Food

C-2. Soft drinks

C-3. Alcoholic and low alcoholic beverages

C-4. Goods and services for the home

C-5. Home furnishing & appliance

C-6. Audio, video equipment, electronics, office equipment

C-7. Health & Beauty

C-8. Fashion and other consumer goods

C-9. Vehicles and transport services, car

C-10. Tourism and travel, entertainment, culture and sport

C-11. Consumer & retail services

C-12. Communication products & services

C-13. Financial& Business services

C-14. Self promo of advertising agencies and media

C-15. Corporate & image-building ads

C-16. Social advertising and charity

C-17. Different types of non-standard advertising out of home

C-18. Digital outdoor (interactive posters, etc)

D. Radio

D-1. Food & Beverage

D-2. Manufactured goods

D-3. Services

D-4. Self promo of advertising agencies and media

D-5. Social advertising and charity

DC-1. Copywriting, art writer

DC-2. Music and sound design

DC-3. Actor (announcer) work

DC-4. Humor

E. Film Craft

E-1. Production

E-2. Direction

E-3. Cinematic

E-4. Cutting

E-5. Copywriting

E-6. Music and sound design

E-7. Special effects and computer graphics

E-8. Animation

E-9. Acting / Dialogue or monologue

E-10. Humor

F. Design

F-1. Corporate Identity

F-2. Calendar

F-3. Posters and billboards

F-4. Postcard, brochure, booklet

F-5. Multipage publications

F-6. Illustration, including magazine cover

F-7. DM-materials and original business gifts

F-8. Packaging Design

F-9. Design in an urban environment, design of stands and interiors

F-10. POS-design and materials

F-11. Design websites and banners

G. Interactive

G-1. Commercial sites

G-2. Non-profit Internet projects

G-3. Banners

G-4. Online Campaign

G-5. Viral campaign

G-6. Other interactive communication tools

G-7. Interactive craft: design

G-8. Interactive craft: copywriting

G-9. Interactive craft: video/audio

H. Creative use of Media

H-1. Media solution for TV, radio, cinema

H-2. Media solution for print media, transportation, outdoor advertising

H-3. Digital media solution

H-4. Special events, sponsorships, promotions

H-5. Non-traditional and ambient media

H-6. An integrated media campaign

I. PR projects

I-1. Marketing PR

I-2. Corporate PR

I-3. Political PR

I-4. Digital PR

I-5. Non-traditional projects

J. Marketing Services projects

J-1. Promotional campaign

J-2. Event Marketing

J-3. Internal/corporate events

J-4. DM-communication

J-5. Integrated campaigns with the use of marketing services

K. Advertising Campaigns

K-1. Complex advertising campaigns and programs

K-2. Advertising series

Jury

Committee

Participants

Partners

G-6-41. Heineken RFID event


Agency	Red Keds
Creative head	Ilya Ryzhkov
Author of idea	Red Keds
Product	Beer Heineken
Description	Turning the event into a social playground, using Facebook features. Personal RFID-marks bracelets allowed all the participants to be in two realities simultaneously: they were online and offline at the same time.
Team members	Producer: Ilya Ryzhkov Programming: Ivan Brylev Head of client service: Mikhail Brodnikov Manager: Pavel Cherevanin

http://case.redkeds.com/heineken-rfid/index.html

← previous next →

← back to the category