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G-6-42. iPhone-application for INTERTOP
| Agency | BRAINBERRY GROUP |
| Creative head | Monyuk Olesya |
| Author of idea | MTI, Brainberry |
| Product | INTERTOP |
| Description | INTERTOP Digital-agency Brainberry has developed and launched iPhone-application for INTERTOP - the biggest retail chain in Ukraine. AIMS There is no analogue for the Intertop application in the shoe industry in Ukraine. Therefore we decided to create not only a functional application with a large range of features and user-friendly interface. One of the main tasks was – with the help of innovative solutions to support leading position of the INTERTOP brand in the consumers' minds. IDEA Intertop application is a smart pocket catalogue of shoes, which will help users not only to find desired products easily, but also to book it in a few "clicks". The main mission is to save the user time. At any time with the app's help INTERTOP customer will be able to obtain interesting information about shops assortments, discounts, promotions, etc. MORE DETAILS The main emphasis in the application was made on possibility of products booking. To do this, in a special section of the application the user needs to select the desired pair of shoes, indicate his contact details and the shop where he can try on and buy the product. After sending request, shop manager will call back, confirm the reserve and other details. There is a button "I like it" under each picture of shoes in the catalogue. Clicking on it, the user automatically saves his favorite pair in the "favorits". This function doesn’t allow to forget about the chosen pairs of shoes, and next time the user visits shop, it will be enough to show a shop assistant the favorite product image on the screen of smartphone to get detailed information. If the user hasn’t yet determined which pair of shoes he’d like to have, the application itself will pick up the products that will be interesting to him. The user will need only to set the parameters for the search in special section. |
| Team members | MTI, Brainberry |
