A. Film
B. Press
C. Outdoor
D. Radio
E. Film Craft
F. Design
G. Interactive
H. Creative use of Media
I. PR projects
J. Marketing Services projects
K. Advertising Campaigns
G-9-1. Singing together
| Agency | ISD Group |
| Creative head | Viktor Shkurba |
| Author of idea | Alina Revenko |
| Product | NIVEA Times shower gel |
| Description | What are the similarities between the song and shower gel? Both of these things help us to shift the mood. Therefore, to advertise NIVEA gels, we have created the world's first online video karaoke, where the user sings along with the real stars. Each of the four music videos filmed by us corresponds to the mood of one of the gels from NIVEA Times collection. To make an online karaoke fun for users, we invited them to sing a duet with the stars. Members of Tomato Jaws band became main characters of four musical stories. Each story corresponds to the mood of one of the shower gels from NIVEA Times collection. For experienced singers and people without a hearing, we wrote the melody and lyrics of varying complexity. vimeo.com/channels/vdushe |
| Team members | ISD Group: Author of the idea and songwriter — Alina Revenko Creative Director — Victor Shkurba Technical Director — Alexander Savin Developers, programmers, animation — Andrei Sergeev, Ilja Glad’ko, Artem Ponomarenko, Timur Sayfetdinov Editing Director — Egor Tatarenko Designers — Alexander Yaroshenia, Elena Bazulina, Natalia Tachinskaya Copywriters — Ivan Siyak, Nina Dmitrieva, Anna Kashcheeva Account Managers — Anna Kumaritova, Nika Belskaya Media Manager — Ksenia Riabaya Music band: Tomato Jaws Sound producer, artist, songwriter, singer — Pavel Lenchenko Actress, singer — Natalia Zhizhchenko Production: Whyte House Music Media Group, Inc. Director of photography, cameraman — Phil Lee Stage manager — Nathin Art Butler Producer — Ola Litkova Makeup artist — Michael Brent Model — Alexandra Bordachenko |
