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H-2-7. IKEA "Everything into home"

Creative headRoman Firainer, Yaroslav Orlov
Author of ideaRoman Firainer, Yaroslav Orlov
ProductIKEA Catalogue 2012
DescriptionEvery year IKEA gives to its customers all over the world an endless source of inspiration and ideas for their homes in new Catalogue. Every new IKEA Catalogue is devoted to a new theme/moto of the year. Idea for a new IKEA Catalogue 2012 is based on the simple consumer truth: Russians LOVE keeping old and “useless” stuff at home. Thus, we came up with a new motto for the year "Everything into home!* (*of Russian expression that means ‘nothing should be wasted or thrown away for its potential value in the future’)" and big year campaign "Thingternal (thing + eternal) values". So let's see the results! Please look through the video-case!
Team membersCreative director: Roman Firainer, Yaroslav Orlov
Author: Yaroslav Orlov
Art director: Roman Firainer