A. Film
B. Press
C. Outdoor
D. Radio
E. Film Craft
F. Design
G. Interactive
H. Creative use of Media
I. PR projects
J. Marketing Services projects
K. Advertising Campaigns

H-2-8. Lose weight and I'll be back

AgencyCreative agency Brand On (KIAF's partner)
Creative headBoris Alexandrov, creative director
Author of ideaCreative agency Brand On
Productfitness club Vertikal
DescriptionThe basis of target audience of fitness clubs Vertikal are women of 25-35 years old.
In former times those women accepted declarations of love, Birthday congratulations and maybe also thankfulness for giving birth to a child with the help of huge scriptures written on the asphalt under their windows.

We decided to use the style and mood of these scriptures, adding a little provocation and lots of emotions.
Team membersConstantine Burzhui, CEO;
Boris Alexandrov, creative director;
Inna Karagan, project manager;
Peter Kostin, Art Director;
Alexander Poltorak, copywriter;
Jenya Malyukevych, copywriter;
Kateryna Drozdovska designer.