E. Film Craft
H. Creative use of Media
I. PR projects
J. Marketing Services projects
K. Advertising Campaigns
H-2-8. Lose weight and I'll be back
|Agency||Creative agency Brand On (KIAF's partner)|
|Creative head||Boris Alexandrov, creative director|
|Author of idea||Creative agency Brand On|
|Product||fitness club Vertikal|
|Description||The basis of target audience of fitness clubs Vertikal are women of 25-35 years old.
In former times those women accepted declarations of love, Birthday congratulations and maybe also thankfulness for giving birth to a child with the help of huge scriptures written on the asphalt under their windows.
We decided to use the style and mood of these scriptures, adding a little provocation and lots of emotions.
|Team members||Constantine Burzhui, CEO;
Boris Alexandrov, creative director;
Inna Karagan, project manager;
Peter Kostin, Art Director;
Alexander Poltorak, copywriter;
Jenya Malyukevych, copywriter;
Kateryna Drozdovska designer.