A. Film
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E. Film Craft
F. Design
G. Interactive
H. Creative use of Media
I. PR projects
J. Marketing Services projects
K. Advertising Campaigns

H-3-25. Shopping tour for Eucerin

AgencyISD Group
Creative headViktor Shkurba
Author of ideaIvan Siyak
ProductЛечебная косметика для ухода за кожей лица и тела Eucerin
DescriptionEucerin is one of the leading dermocosmetic brands in the world, which had never been sold in Ukraine. Its TA – well-off women. The abundance of cosmetic advertising has built up their immunity towards arguments about innovations and powerful ingredients. So the challenge was to tell about the advantages of Eucerin before its launch in the local market, having a limited budget. Our solution was to create travelling proposals called “Eucerin Shopping Tour” in the catalogues of the best travel portals in the country.
Team membersISD Group:
Creative Director — Victor Shkurba
Technical Director — Alexander Savin
Account Managers — Anna Kumaritova, Nick Belskaya
Media Manager — Oksana speckled
Senior Copywriter — Ivan Siyak
Designers — Ilya Glad'ko, Egor Tatarenko, Elena Bazulina