A. Film
B. Press
C. Outdoor
D. Radio
E. Film Craft
F. Design
G. Interactive
H. Creative use of Media
I. PR projects
J. Marketing Services projects
K. Advertising Campaigns
H-3-25. Shopping tour for Eucerin
| Agency | ISD Group |
| Creative head | Viktor Shkurba |
| Author of idea | Ivan Siyak |
| Product | Лечебная косметика для ухода за кожей лица и тела Eucerin |
| Description | Eucerin is one of the leading dermocosmetic brands in the world, which had never been sold in Ukraine. Its TA – well-off women. The abundance of cosmetic advertising has built up their immunity towards arguments about innovations and powerful ingredients. So the challenge was to tell about the advantages of Eucerin before its launch in the local market, having a limited budget. Our solution was to create travelling proposals called “Eucerin Shopping Tour” in the catalogues of the best travel portals in the country. |
| Team members | ISD Group: Creative Director — Victor Shkurba Technical Director — Alexander Savin Account Managers — Anna Kumaritova, Nick Belskaya Media Manager — Oksana speckled Senior Copywriter — Ivan Siyak Designers — Ilya Glad'ko, Egor Tatarenko, Elena Bazulina |
