H-6-1. Promotional Campaign «Your photo with Bruce Willis»

Agency	Paradigma Communication Agency
Creative head	креативный директор – Кирилл Латышев
Author of idea	креативный директор – Кирилл Латышев
Product	Attract clients to TRUST offices at a «low» season 2011
Description	Promotional Campaign «Your photo with Bruce Willis» Everybody knows that, Bruce Willis is a really cool guy Moreover, since 2010 - year Bruce Willis is a main hero of TRUST Bank advertising campaign in Russia! Now Hollywood Star represents Bank’s products on different ad materials! This time superhero has a new task: Attract clients to TRUST offices at a «low» season 2011 That’s why Bruce decided PERSONALLY visit TRUST Bank! Star’s figure was established in each of the 200 Bank’s offices across the country! Everybody could make a photo with a cardboard Bruce Willies. That’s how Promotional Campaign «Your photo with Bruce Willis» was developed and realized! The photos have participated in the contest on a promotional site www.BrucePhoto.ru where everyone could vote for the most successful shots. The Internet campaign was moved through the virus application, which allows you to create your own "ad with Bruce Willis" Result: At the end of the contest "Your photo with Bruce Willis!" Winners received valuable prizes And the bank - significant increase in visits and requests for bank products. Site attendance was 200,000 views per month
Team members	Команда проекта: идейное руководство – Илья Ноткин арт-директор – Ольга Кабисова креативный директор – Кирилл Латышев

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