A. Film
B. Press
C. Outdoor
D. Radio
E. Film Craft
F. Design
G. Interactive
H. Creative use of Media
I. PR projects
J. Marketing Services projects
K. Advertising Campaigns
H-6-6. LASKA – FASHION EXPERIMENT
| Agency | GRAPE |
| Creative head | Evgenya Korneeva |
| Author of idea | Evgenya Korneeva |
| Product | detergent LASKA |
| Description | Specially for our experiment, a famous designer Olga Deffy provided three all-purpose dresses to be worn every day. Playing with them, one can create countless number of new looks. The main participants of the experiment are three young designers. Can these girls wear the same dress every day, yet demonstrate their vivid personalities? Can “LASKA” maintain the original appearance of clothes, even if one wears them every day for three months? On the project website and in social networks, girls experimented with their dresses, talked to users, and made new looks each day. Experts from the fashion world gave girls theirs advice, users gave their tasks to create themed looks, and then - commented and voted for results. Also, users themselves created looks for promo contests. During the campaign, our designers created 270 unique looks, based on the three dresses. But what is most important - all three dresses retained its original color! The experiment came off! |
| Team members | HENKEL Meria Kotinа - Brand Manager LASKA GRAPE Evgeny Korneev - Creative Director, Leo Kegeles - Account Manager, Natalia Shashkova - social-media manager |
