A. Film
B. Press
C. Outdoor
D. Radio
E. Film Craft
F. Design
G. Interactive
H. Creative use of Media
I. PR projects
J. Marketing Services projects
K. Advertising Campaigns
H-6-7. 'Claw Machine'
| Agency | Ogilvy and Mather LLC |
| Creative head | Holger Poeschl |
| Author of idea | Holger Poesch, Carl Le Blond, Alexander Merzlyakov, Vadim Noskov |
| Product | Efes Pilsener |
| Description | 'Lifeis madly interesting' As the main brand message is ‘Life is interesting’ the promotional mechanics also needed to be engaging regardless of any prizes won. Thus we created and built a giant version of a real gaming machine that appealed to all our consumers. We made the product a provider of gaming fun. Men like to drink beer and spend time playing crazy, fun games. With more than 37 000 participants this campaign stood out in the heavily cluttered beer market. More than 320 000 codes were submitted and thousands of participants won prizes and enjoyed playing online. As a result of dozens of requests from enthusiastic participants our client decided to prolong the promo for a further month. |
| Team members | Creative Director - Holger Poeschl Copywriter - Alexander Merzlyakov Art Director - Vadim Noskov Senior Account Manager - Svetlana Khramova Maria Starovoytova - Group Account Director |
