A. Film
B. Press
C. Outdoor
D. Radio
E. Film Craft
F. Design
G. Interactive
H. Creative use of Media
I. PR projects
J. Marketing Services projects
K. Advertising Campaigns
I-2-2. Red PR
| Agency | Talan Group (Pleon Talan) |
| Creative head | Iryna Zolotarevych, Managing Director of Pleon Talan |
| Author of idea | Maksim Boritko, creative director of Talan Group |
| Product | Services of Pleon Talan PR agency |
| Description | Pleon Talan became the only one Ukrainian PR agency which took Effie Awards Ukraine 2011, a prestigious award for effectiveness. In 2012 agency positions itself as an effective agency. There are different kinds of PR. There are white, black, pink and even yellow one. Pleon Talan introduces a new term “Red PR”, which means “effective PR”. We sent cans of red caviar with unique design to our clients in order to introduce a new kind of PR. We promised according to the effective projects results in 2012 “all of us are going to eat bread with red caviar”. Thanks to a new term and present we could easily differentiate from our competitors. |
| Team members | Maksim Boritko, creative director of Talan Group Iryna Zolotarevych, Managing Director of Pleon Talan Ekaterina Lavrischeva, Junior Consultant of Talan Group (Pleon Talan) |
