A. Film

B. Press

C. Outdoor

C-2. Soft drinks

C-3. Alcoholic and low alcoholic beverages

C-4. Goods and services for the home

C-5. Home furnishing & appliance

C-6. Audio, video equipment, electronics, office equipment

C-7. Health & Beauty

C-8. Fashion and other consumer goods

C-9. Vehicles and transport services, car

C-10. Tourism and travel, entertainment, culture and sport

C-11. Consumer & retail services

C-12. Communication products & services

C-13. Financial& Business services

C-14. Self promo of advertising agencies and media

C-15. Corporate & image-building ads

C-16. Social advertising and charity

C-17. Different types of non-standard advertising out of home

C-18. Digital outdoor (interactive posters, etc)

D. Radio

D-1. Food & Beverage

D-2. Manufactured goods

D-4. Self promo of advertising agencies and media

D-5. Social advertising and charity

DC-1. Copywriting, art writer

DC-2. Music and sound design

DC-3. Actor (announcer) work

E. Film Craft

E-1. Production

E-5. Copywriting

E-6. Music and sound design

E-7. Special effects and computer graphics

E-9. Acting / Dialogue or monologue

F. Design

F-1. Corporate Identity

F-3. Posters and billboards

F-4. Postcard, brochure, booklet

F-5. Multipage publications

F-6. Illustration, including magazine cover

F-7. DM-materials and original business gifts

F-8. Packaging Design

F-9. Design in an urban environment, design of stands and interiors

F-10. POS-design and materials

F-11. Design websites and banners

G. Interactive

G-1. Commercial sites

G-2. Non-profit Internet projects

G-4. Online Campaign

G-5. Viral campaign

G-6. Other interactive communication tools

G-7. Interactive craft: design

G-8. Interactive craft: copywriting

G-9. Interactive craft: video/audio

H. Creative use of Media

H-1. Media solution for TV, radio, cinema

H-2. Media solution for print media, transportation, outdoor advertising

H-3. Digital media solution

H-4. Special events, sponsorships, promotions

H-5. Non-traditional and ambient media

H-6. An integrated media campaign

I. PR projects

I-1. Marketing PR

I-2. Corporate PR

I-3. Political PR

I-4. Digital PR

I-5. Non-traditional projects

J. Marketing Services projects

J-1. Promotional campaign

J-2. Event Marketing

J-3. Internal/corporate events

J-4. DM-communication

J-5. Integrated campaigns with the use of marketing services

K. Advertising Campaigns

K-1. Complex advertising campaigns and programs

K-2. Advertising series

I-4-12. Celebration in YOUR Street!


Agency	Creative Team of Advertsing Agency Efecta in 2011
Creative head	Oleg Romanov
Author of idea	Vitaly Zakharov, Vlad Saveliev, Oleg Romanov
Product	auto
Description	Objective It’s a good New Year tradition with Volkswagen to congratulate its friends, clients and partners in an original way. At the end of 2011 the agency was asked to come up with creative ideas. Idea With Volkswagen, a common national holiday becomes more personal. Volkswagen brings celebration to YOUR street! Slogan Celebration in YOUR Street! Execution Stage 1 On New Year’s Eve the country’s main news portal published news of the day: VOLKSWAGEN PRESENTS PERSONAL STREETS! During the next 24 hours about 44 000 Internet-users entered their surnames into the flash-card and got personalized streets. Stage 2 For Volkswagen’s VIP clients and partners we made more than 240 real street signs and presented them personally or sent them by post. Results This New Year the world got 44 240 new streets!
Team members	Vitaly Zakharov, Vlad Saveliev, Oleg Romanov, Ina Nasovich, Vadim Durovich, Nadezhda Prilutskaya, Yuri Kuznetsov, Vitaly Degtyarev, Pavel Zlenko

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