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I-4-11. Dinners at Strelka bar
| Agency | Look At Me |
| Creative head | Vasily Esmanov, Sergey Poydo, Alexey Amyotov |
| Author of idea | Vasily Esmanov, Sergey Poydo, Alexey Amyotov |
| Product | Grey Goose Vodka |
| Description | Grey Goose is a real perfectionist in premium vodka arena. The brand’s goal is to inspire new ideas and to give new perspective. Traditionally in Russia the most intense debates on actual topics take place around the dining table. But important social issues are usually discussed in formal environment during round-table conferences. Being inspired with this insight, Grey Goose and the daily internet magazine, The Village, have launched a unique project – a series of dinners at Strelka bar. Famous cultural and media figures have been meeting around the dining table and discussing Moscow’s actual problems from different points of view. The dinner format allowed for the creation of an informal atmosphere making it easy for the influential guests to share their views on important topics. Users were following the conversation on Twitter. The discussion didn't end however with the dessert but was carried on in the comments for the articles and videos. The most original quotations were shared in social networks, and discussions were extended beyond The Village. Ultimately more than 180 000 unique users visited the project. It was widely discussed in social networks proving its inspirational, original ideas. |
| Team members | Art Director: Vladimir Shreyder Designer: Anton Polsky Project Managers: Ekaterina Nazarova, Alya Gabdurakhmanova Technical Director: Alexander Rybyakov Video Producer: Daria Shulga |
