A. Film
B. Press
C. Outdoor
D. Radio
E. Film Craft
F. Design
G. Interactive
H. Creative use of Media
I. PR projects
J. Marketing Services projects
K. Advertising Campaigns
I-4-10. MINI Lectures
| Agency | Look At Me |
| Creative head | Katya Bazilevskaya |
| Author of idea | Katya Bazilevskaya |
| Product | MINI |
| Description | MINI Space is the hot spot for MINI fans, located in a coffee shop in the center of Moscow. MINI's goal was to attract creative entrepreneurs to MINI Space and make them loyal to the brand. In order to achieve this goal MINI and Look At Me arranged a series of lectures devoted to the development of business in creative areas: architecture, design, fashion, art, gastronomy. Every lecture was executed in an innovative format: five mini-lectures in a row, 10 minutes each. Young professionals sharing their experience and giving practical advice. Anyone who wanted to attend the lecture could send in their application form and visit the lecture he or she was interested in. For those who couldn’t come to the lectures video versions were published in the MINI lectures flow at Look At Me site. MINI lectures were attended by more than 30 000 listeners. That's enough to fill 6 213 MINIs. |
| Team members | Copywriter: Varya Bubnova Art Director: Vladimir Shreyder Designer: Anton Brunov Project Manager: Alya Gabdurakhmanova Technical Director: Alexander Rybyakov Special Projects Editor-in-Chief: Elena Kamay Video Producer: Daria Shulga |
