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I-4-14. I Love Ukraine

AgencyProdigi
Creative headOksana Zavoyko
Author of ideaKyivstar
ProductPhotoportal I Love Ukraine
Description«I Love Ukraine» is an integrated communication campaign – the first online portrait of Ukraine, created by Ukrainians themselves. We encouraged Ukrainians to discover the unknown places of their motherland and become proud of being a part of such a beautiful and interesting country. We created simple mechanic which engage people to generate nationwide WOM discussion about ILoveUkraine.com.ua and generate UGC on web-portal: photos, reviews.
Team membersAlex Neskin, Product Manager
Vladimir Kornilov, programmer
Dmitriy Tuzhansky, copywriter
Andrey Klen, designer
Slava Baransky, team lead
Anvar Azizov, account manager
Maksim Tkachuk, usability specialist