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I-4-20. 12 KIAF: Win of find excuse
| Agency | ISD Group |
| Creative head | Viktor Shkurba |
| Author of idea | Ivan Siyak |
| Product | 12 KIAF |
| Description | Every research of advertising industry shows, that one of the greatest spur in our profession is comparison with colleagues. Everyone can make mistakes, but no one likes when their mistakes are discussed on adme.ru. The fear to pass for a loser is the point of tenderness, which was exploited in the 12th KIAF promo campaign. Don’t you want to participate in festival? Have you prepared a plausible excuse? Dude, you are just afraid to lose! WIN OR FIND EXCUSE – that is the slogan for the 12th Kiev International Advertising Festival promo campaign. Assuming that an advertiser does not really have any reason to ignore the most important professional event, all he might use as an explanation for his absence is but an excuse. We suppose, that many advertisers would like to participate in festivals, but are ashamed to lose, and so they want to have an excuse just in case. |
| Team members | ISD Group: Creative Director — Victor Shkurba Senior copywriter and author of the idea — Ivan Siyak Privy Councillor — Alina Revenko Chief Developer — Andrei Sergeev Designers — Elena Bazulina, Ilya Glad'ko, Anton Gridz Developers — Artem Ponomarenko, Timur Sayfetdinov Account Managers — Anna Kumaritova, Nika Belskaya Production: Pif Paf Director of Photography — Sergey Rud' Photographer — Julia Malaniuk |
