A. Film
B. Press
C. Outdoor
D. Radio
E. Film Craft
F. Design
G. Interactive
H. Creative use of Media
I. PR projects
J. Marketing Services projects
K. Advertising Campaigns

J-1-23. You vs Nurburgring

Creative headAnton Melnikov
Author of ideaAlexander Nuvariev
ProductMotor Oils Castrol Edge
DescriptionVIDEO www.youtube.com/watch?v=6Md9GBNxd9I&feature=youtu.be

You need new technologies to survive on the terminally dangerous Nurburgring race track. We reconstructed the legendary track in 3D. For the first time in Russia we used Unity platform to experience all characteristics of a console game on a simple website. Moreover, we've enhanced that experience with quality 3D and Augmented Reality technologies.
The users were invited to buy the Castrol Edge engine oil, to find Augmented Reality steering wheel and to have an unusual and realistic race experience of the deathful track.
Team membersAnton Melnikov -Chief Creative Officer
Alena Semina -Account Director
Maxim Plahov -Art Director
Anton Tupikov -Copywriter