A. Film
B. Press
C. Outdoor
D. Radio
E. Film Craft
F. Design
G. Interactive
H. Creative use of Media
I. PR projects
J. Marketing Services projects
K. Advertising Campaigns

J-2-1. Experiential campaign which engages ice-hockey fans with the “Shikhan” beer brand

AgencyMPG Russia/ Havas Sports& Entertainment
Creative headMaria Gavrilova
Author of ideaAnna Alpatova
DescriptionTaking into account the regional pride of HC “Salavat Ulaev” on the one hand and legal restrictions in beer advertising on the other hand we offered the brand “Shikhan” not a standard sponsorship of an ice-hockey club, but a direct communication with brand target audience through a series of events triggering ice-hockey fan movement with a support of brand “Shikhan”
Team membersAnna Alpatova (Special Projects Manager), Maria Gavrilova (Head of Special Projects Department), Victoria Kalugina (Senior Special Projects Manager), Anastasia Troshina (Media Group Head), Valeria Kondukova (Media Planner), Anastasia Aristova (Special Projects Manager)