E. Film Craft
H. Creative use of Media
I. PR projects
J. Marketing Services projects
K. Advertising Campaigns
J-2-13. Touch Z-Distance — first online photo studio
|Creative head||Vasiliy Lebedev|
|Author of idea||Red Keds|
|Product||Lumix TZ20 camera|
|Description||Our aim was to tell about the new camera Lumix TZ20 online. We had to convey the idea that Lumix camera is a simple tool for creative art and to put stress on its features like touch screen and intelligent auto (iA) shooting mode. People feel apprehensive about choosing a camera online because it is hard to understand the difference between various cameras without touching them. And a professional photoshooting seems like quite a complicated thing to deal with.
Our intention was to convey the idea that everything is easier than it seems. It is very easy — both to create and to choose a camera and even to become a professional photographer. And you don't even need to leave home to do it. We decided to create the first online photo studio. A place where everyone can become a professional photographer without getting up off the couch. Just manage Panasonic camera at the distance.
During two months the visitors of web site touchz.ru/ could test Lumix TZ20 camera without leaving home. They were making photos, managing the photoshooting process, they could save their pictures and share them with friends in social media networks.
|Team members||Producer: Evgeny Kuzmin
Creative director: Vasiliy Lebedev
Strategists: Artem Zhiganov, Denis Yurchenkov
Copywriter: Valery Volchetsky
Art-director: Valery Fironov, Stas Polyakov, Anatoly Zenkov
Designers: Aleksey Kozhevnikov, Andrey Melnikov
SMM-specialist: Maxim Yurin
Manager: Konstantin Chubakov