J-2-13. Touch Z-Distance — first online photo studio

Agency	Red Keds
Creative head	Vasiliy Lebedev
Author of idea	Red Keds
Product	Lumix TZ20 camera
Description	Our aim was to tell about the new camera Lumix TZ20 online. We had to convey the idea that Lumix camera is a simple tool for creative art and to put stress on its features like touch screen and intelligent auto (iA) shooting mode. People feel apprehensive about choosing a camera online because it is hard to understand the difference between various cameras without touching them. And a professional photoshooting seems like quite a complicated thing to deal with. Our intention was to convey the idea that everything is easier than it seems. It is very easy — both to create and to choose a camera and even to become a professional photographer. And you don't even need to leave home to do it. We decided to create the first online photo studio. A place where everyone can become a professional photographer without getting up off the couch. Just manage Panasonic camera at the distance. During two months the visitors of web site touchz.ru/ could test Lumix TZ20 camera without leaving home. They were making photos, managing the photoshooting process, they could save their pictures and share them with friends in social media networks. case.redkeds.com/touchz/index.html
Team members	Producer: Evgeny Kuzmin Creative director: Vasiliy Lebedev Strategists: Artem Zhiganov, Denis Yurchenkov Copywriter: Valery Volchetsky Art-director: Valery Fironov, Stas Polyakov, Anatoly Zenkov Designers: Aleksey Kozhevnikov, Andrey Melnikov SMM-specialist: Maxim Yurin Manager: Konstantin Chubakov

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