
Agency	AA Voskhod
Creative head	-
Author of idea	-
Product	Nastroenie ice-cream
Description	SHARE YOUR CHEERFUL MOOD! Russia is a country of vast expanses and long distances. It is inhabited by the most soulful people. These are Friends and relatives thrown to the opposite sides of the country. Slavitsa from Krasnoyarsk, the maker of the Nastroenie brand ice-cream in large family packs, gave these people a chance to become closer to each other. For this purpose we launched the project ‘Share Your Cheerful Mood!’ We found a family in Krasnoyarsk with their daughter studying in Moscow. We filmed a short documentary about a nice surprise the parents prepared for their daughter with Nastroenie ice-cream. The website was made availible to anyone for sending audio greetings to their dearest living in Krasnoyarsk. We picked 60 of the most emotional messages out of 500 total. They became the foundation for the audio spots that went on air for the four following weeks. People’s greetings: - Hi brothers! - Hi Krasnoyarsk! - Hiya! - Hello! - Hi all! - Krasnoyaaarsk! - Hi, I’m Ivan. - I live and study in Moscow. - Greetings to my home town of Krasnoyarsk! - I’m Roma. Greetings from St. Pete! - Greetings from the sunny Kuban region! - I’m Olesya. Sending my love to Krasnoyarsk, school No 11, grade 11B and my friend Anya. - Give my regards to my favourite city Krasnoyarsk, to all the people who live there, to my family and especially to my two sisters Irina and Yulia from the sunny capital. - All my love to my girlfriend Anechka, my friends and my parents! I’ll soon get discharged from the army. - I love you! - See you around the New Year! - I’ll be back soon and will bring oranges and tangerines; you’ll have everything you need! - Mum and dad, I’ll soon come home for my vacation! - Happy holidays! Love and kisses! - All the very best to you! - I’m doing fine, hope to see you soon. - Bye-bye! The announcer: Record your message on делисьнастроением.рф website and your loved ones will hear it on the radio! Nastroenie is a swirl ice cream with your favorite jam. Share your cheerful mood! Another person: - I hope it recorded OK … As a result of the Nastroenie campaign, thousands of Krasnoyarsk residents felt the warmth of their souls, and the sales went up by 54% despite the low winter season.
Team members	-

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