A. Film
B. Press
C. Outdoor
D. Radio
E. Film Craft
F. Design
G. Interactive
H. Creative use of Media
I. PR projects
J. Marketing Services projects
K. Advertising Campaigns
K-1-17. Rybnyi Svit "Scandinavia"
| Agency | Folga |
| Creative head | Maria Plotnikova |
| Author of idea | Maria Plotnikova |
| Product | Fish supermarket "Rybnyi Svit Scandinavia" |
| Description | Background Task To create a brand and develop awareness of the Rybnyi Svit as the only place to buy really fresh fish. Market launch of a new brand in the fish superstore segment. Solution The opinion of Kyivites that fresh fish is almost nowhere to be found laid the basis for the teaser campaign. The campaign idea was to escalate the problem and bring it into focus. The communication was divided into two phases. The teaser “There’s no fish here” became the opening message in the communication. The decision to place outdoor advertisements beside competitors’ sales outlets can be considered the key media catch of the teaser campaign. The second phase was the problem-solving message, “All the fish in the Rybnyi Svit”. Owing to topicality of the problem, the well-developed creative solution and the out-of-the-box media approach the campaign allowed the shop to sell all of its stock within the first month of operation. Graphic design of the logo and carefully selected colour gamut provided for enhanced perception of the key message. |
| Team members | Maria Plotnikova, Timothy Dudin, Boris Zelenkevich, Andrey Zhulidin |
