A. Film
B. Press
C. Outdoor
D. Radio
E. Film Craft
F. Design
G. Interactive
H. Creative use of Media
I. PR projects
J. Marketing Services projects
K. Advertising Campaigns

A-1-4. Danissimo for Him and for Her

AgencyYoung & Rubicam Russia
Creative headMaria Rudnitskaya
Author of ideaAlisa Volodina; Ekaterina Kharitonova
ProductCreamy chees
DescriptionOn the occasion of St. Valentine's Day Danissimo brand presented two new cheese desserts, created for her and for him: "White peach and white chocolate" and "Pomegranate and dark chocolate". In the 25-second spot two new tastes that you can fall in love with represent two opposites: a glamorous girl with peaches and daring macho full of the most juicy feelings. As you know opposites attract…
The story of temptation is told not only in life action, but also in demo part. Throughout the spot an exciting beauty shots are projected on the heroes and on the walls of the interior in which they interact. Promising tender pleasure the peach bursts and sinks in soft cheese, the pomegranate explodes deafeningly and pours its juice...
The spot is done in style of perfume advertising. And the role of macho was played by one of the most world famous male model – the Spaniard Jon Cortajarena.
Team membersDanone:
Elena Baturina – Marketing director
Natalia Isakova – Brand manager
Viktoria Primak – Junior brand manager
Ekaterina Novikova – Assistant brand manager

Maria Rudnitskaya - Creative group head
Alisa Volodina – Senior art-director
Ekaterina Kharitonova - Copywriter
Vladimir Ivanov - Strategic Planning Director
Irina Voinova - Head of production dpt.
Alexey Al-Nashi – Producer
Elena Tuganova – Client service director
Anastasia Koroleva - Account director
Elena Grigoryeva - Account manager

AC Production:
Vladilen Razgulin – Director
Vladislav Opeliants - Director of photography
Igor Logvinenko – Producer
Daria Kostousiva – Post-production supervisor

Demo production: Ardaco
Matio Batistoni - Director