A. Film
B. Press
C. Outdoor
D. Radio
E. Film Craft
F. Design
G. Interactive
H. Creative use of Media
I. PR projects
J. Marketing Services projects
K. Advertising Campaigns
A-1-4. Danissimo for Him and for Her
| Agency | Young & Rubicam Russia |
| Creative head | Maria Rudnitskaya |
| Author of idea | Alisa Volodina; Ekaterina Kharitonova |
| Product | Creamy chees |
| Description | On the occasion of St. Valentine's Day Danissimo brand presented two new cheese desserts, created for her and for him: "White peach and white chocolate" and "Pomegranate and dark chocolate". In the 25-second spot two new tastes that you can fall in love with represent two opposites: a glamorous girl with peaches and daring macho full of the most juicy feelings. As you know opposites attract… The story of temptation is told not only in life action, but also in demo part. Throughout the spot an exciting beauty shots are projected on the heroes and on the walls of the interior in which they interact. Promising tender pleasure the peach bursts and sinks in soft cheese, the pomegranate explodes deafeningly and pours its juice... The spot is done in style of perfume advertising. And the role of macho was played by one of the most world famous male model – the Spaniard Jon Cortajarena. |
| Team members | Danone: Elena Baturina – Marketing director Natalia Isakova – Brand manager Viktoria Primak – Junior brand manager Ekaterina Novikova – Assistant brand manager Y&R: Maria Rudnitskaya - Creative group head Alisa Volodina – Senior art-director Ekaterina Kharitonova - Copywriter Vladimir Ivanov - Strategic Planning Director Irina Voinova - Head of production dpt. Alexey Al-Nashi – Producer Elena Tuganova – Client service director Anastasia Koroleva - Account director Elena Grigoryeva - Account manager AC Production: Vladilen Razgulin – Director Vladislav Opeliants - Director of photography Igor Logvinenko – Producer Daria Kostousiva – Post-production supervisor Demo production: Ardaco Matio Batistoni - Director |
