A. Film
B. Press
C. Outdoor
D. Radio
E. Film Craft
F. Design
G. Interactive
H. Creative use of Media
I. PR projects
J. Marketing Services projects
K. Advertising Campaigns
A-1-7. Mars 20 years
| Agency | BBDO Russia Group |
| Creative head | Adrian Ely |
| Author of idea | Balint Hajagos, Polina Zabrodskaya |
| Product | Institutional |
| Description | In 1991 after the end of Soviet Union, a whole new world opened to Russians. Many western brands became available, but they weren’t still affordable. Snickers and Mars bars were the best birthday gifts, people sliced one bar to share it with the family. Everybody’s dream was having a lot. But also those days they were dreaming of having pink leggings and brick-sized mobile phones. And now 20 years later we celebrated it with two TV spots, to prove that it’s good, that not all dreams come true. |
| Team members | Creative director: Adrian Ely Art director: Balint Hajagos Copywriter: Polina Zabrodskaya Director: Chris Hooper |
