A. Film
B. Press
C. Outdoor
D. Radio
E. Film Craft
F. Design
G. Interactive
H. Creative use of Media
I. PR projects
J. Marketing Services projects
K. Advertising Campaigns
A-4-5. OBI "Nail"
Agency | BBDO Russia Group |
Creative head | Adrian Ely |
Author of idea | Vadim Polyakov, Irina Zvereva, |
Product | Institutional |
Description | When someone needs to renovate their house or flat, they come to the DIY store. What do they see there? Not goods and instruments, but the things which hide behind them: dust and debris, time spent agonizing over the process of renovation. OBI gives you another point of view: behind every product there's a possibility to create something new, convenient and beautiful. Just take matters into your own hands. |
Team members | Executive Creative Director – Igor Lutz Creative Group Head - Vadim Polyakov Senior Copywriter - Irina Zvereva Senior Art Director - Natalia Kiseleva Senior Producer - Yana Kuzmicheva Music Producer - Igor Medvedev Production - Gate Films Director - Haidy Producer - Julio Fernandez Head of Marketing - Nikita Yakovlev Advertising Manager - Elena Naryshkin Account Director - Elena Trunova Senior Account Manager - Mary Burdin, Boris Sorokin Junior Account manager - Catherine Auashria |