A. Film
B. Press
C. Outdoor
D. Radio
E. Film Craft
F. Design
G. Interactive
H. Creative use of Media
I. PR projects
J. Marketing Services projects
K. Advertising Campaigns

A-4-5. OBI "Nail"

AgencyBBDO Russia Group
Creative headAdrian Ely
Author of ideaVadim Polyakov, Irina Zvereva,
DescriptionWhen someone needs to renovate their house or flat, they come to the DIY store. What do they see there? Not goods and instruments, but the things which hide behind them: dust and debris, time spent agonizing over the process of renovation.
OBI gives you another point of view: behind every product there's a possibility to create something new, convenient and beautiful. Just take matters into your own hands.
Team membersExecutive Creative Director – Igor Lutz
Creative Group Head - Vadim Polyakov
Senior Copywriter - Irina Zvereva
Senior Art Director - Natalia Kiseleva
Senior Producer - Yana Kuzmicheva
Music Producer - Igor Medvedev
Production - Gate Films
Director - Haidy
Producer - Julio Fernandez
Head of Marketing - Nikita Yakovlev
Advertising Manager - Elena Naryshkin
Account Director - Elena Trunova
Senior Account Manager - Mary Burdin, Boris Sorokin
Junior Account manager - Catherine Auashria