A. Film
B. Press
C. Outdoor
D. Radio
E. Film Craft
F. Design
G. Interactive
H. Creative use of Media
I. PR projects
J. Marketing Services projects
K. Advertising Campaigns
A-6-3. 11 incredible facts about PocketBook
| Agency | Milk Branding |
| Creative head | Svetlana Tsvelenyeva |
| Author of idea | Svetlana Tsvelenyeva |
| Product | PocketBook |
| Description | TASK The category of e-readers is very specific. There is aggressive confrontation of functional communication instead of image. PocketBook is a category leader. This is a product with a competitive functional capabilities that offers to customers a list of advantages. The task of the TVC was to bring to the target audience all the most important functional characteristics of the product. IDEA TVC «11 unbelievable facts about PocketBook» tells the story about all e-reader advantages on the language of emotions and bright images. Collage technique merges the circus posters style of the beginning of the 20-th century and postmodernist approach in creating images. All collages were developed by the agency and the task of post-production was to breathe new life into them. |
| Team members | Svetlana Tsvelenyeva, Creative Director Maxim Lesnjak, Art-Director Svetlana Tsvelenyeva, Copywriter Ilya Kazmin, Art-Director / Designer Alexey Gontcharuk, Motion Graphics Artist Darya Krikunova, Account Manager |
