A. Film
B. Press
C. Outdoor
D. Radio
E. Film Craft
F. Design
G. Interactive
H. Creative use of Media
I. PR projects
J. Marketing Services projects
K. Advertising Campaigns

A-7-7. 'Legend'

AgencyOgilvy and Mather LLC
Creative headCarl Le Blond, Robin Weeks
Author of ideaCarl Le Blond, Robin Weeks
ProductLevitra
Description"Twice the man. Twice the performance."
Levitra is a drug from Bayer that alleviates erectile dysfunction and enhances male sexual performance. Bayer wanted to promote the drug to a younger male audience.A documentary maker interviews a number of people about a mysterious, legendary character. By the end of the film we realise that he has unusual physical attributes.


Team members
Creative Directors: Carl Le Blond/ Robin Weeks
Senior Account Manager: Tamara Vasion
Agency Producer: Dmitry Nikonorov
Production Company: Mad Cow Films
Executive Producer: Pete Chambers

Producer: Jonas Blanchard
Director: Sam Huntley
Cinematographer: David Procter
Art Director: Sarah Ascroft-Leigh

Editor: Patric Ryan
Editing Company: Marshall Street Editors
Sound Design/Arrangement: Phil Bolland @ 750 MPH
Telecine: Ben Rogers @ Glassworks
Online: Tim Davies @ Smoke & Mirrors