A. Film
B. Press
C. Outdoor
D. Radio
E. Film Craft
F. Design
G. Interactive
H. Creative use of Media
I. PR projects
J. Marketing Services projects
K. Advertising Campaigns

B-9-9. Road Zen

Creative headAvdeenko Dmitry
Author of ideaAvdeenko Dmitry
ProductYokohama automobile tires
DescriptionWhen you feel an ordinary ride like a rally you don’t have any thoughts or variants calculations or… whatever.
Your personality just dissolves in speed and adrenaline.
And this is Zen of road.
We asked Japan calligraphy master to draw this Zen sign according to Yokohama brand idea - passion for speed.

Translation of text part: Speed
Team membersCreative director - Avdeenko Dmitry
Senior Art director - Makarenko Roman
Junior Art directors - Panin Anton, Zakharov Semen