A. Film
B. Press
C. Outdoor
D. Radio
E. Film Craft
F. Design
G. Interactive
H. Creative use of Media
I. PR projects
J. Marketing Services projects
K. Advertising Campaigns
C-2-3. Hatter
| Agency | StreetArt |
| Creative head | Ovseikin Sergey |
| Author of idea | Ovseikin Sergey |
| Product | Ahmad Tea |
| Description | Task: To promote the AHMAD brand among Yekaterinburg’s youth, using easy-to-understand language that appeals to young people. Solution: Tea is a fairly conservative beverage. To capture the attention of our target audience, we decided to translate the tea brand into the language of street art popular among young people. We covered the side of a tenement building with graffiti dedicated to the AHMAD brand. The artwork was painted by professional artists. The painting focuses on the tea party from Alice in Wonderland, with the Mad Hatter as the main character. Result: The unique piece of graffiti—the first project of its kind in Yekaterinburg—attracted the attention of a great number of people. The real achievement of the project, however, is that it became the first in a series of similar campaigns, which had previously been thwarted by the local authorities. |
| Team members | StreetArt |
