E. Film Craft
H. Creative use of Media
I. PR projects
J. Marketing Services projects
K. Advertising Campaigns
C-8-4. There are things...
|Agency||Graphic design studio DEZA|
|Creative head||Ilona Koltynyuk|
|Author of idea||Danil Yartsev|
|Product||Network of jewelry stores Yuvelirtorg|
|Description||Acquisition of jewelry is not a daily purchase. Usually, it is bought with some sense, for a certain event full of emotions. The task of an advertizing campaign was quite simple - to draw attention to the goods of a trade network "Yuvelirtorg", but not in a hackneyed way.
Slogans of an advertizing campaign suggest looking at jewels from both sides: as at a jewel and as at a common thing. These are things at the same time both special and habitual, accompanying us in everyday life. The ring can, as well as the clothes, «be worn at any weather», and can become «a part of us». It depends on our relation to a jewel, on the jewel’s mood provoking us to possess it.
|Team members||Copyright, design: Danil Yartsev
Project manager: Elena Palamarchuk