A. Film

B. Press

C. Outdoor

C-2. Soft drinks

C-3. Alcoholic and low alcoholic beverages

C-4. Goods and services for the home

C-5. Home furnishing & appliance

C-6. Audio, video equipment, electronics, office equipment

C-7. Health & Beauty

C-8. Fashion and other consumer goods

C-9. Vehicles and transport services, car

C-10. Tourism and travel, entertainment, culture and sport

C-11. Consumer & retail services

C-12. Communication products & services

C-13. Financial& Business services

C-14. Self promo of advertising agencies and media

C-15. Corporate & image-building ads

C-16. Social advertising and charity

C-17. Different types of non-standard advertising out of home

C-18. Digital outdoor (interactive posters, etc)

D. Radio

D-1. Food & Beverage

D-2. Manufactured goods

D-4. Self promo of advertising agencies and media

D-5. Social advertising and charity

DC-1. Copywriting, art writer

DC-2. Music and sound design

DC-3. Actor (announcer) work

E. Film Craft

E-1. Production

E-5. Copywriting

E-6. Music and sound design

E-7. Special effects and computer graphics

E-9. Acting / Dialogue or monologue

F. Design

F-1. Corporate Identity

F-3. Posters and billboards

F-4. Postcard, brochure, booklet

F-5. Multipage publications

F-6. Illustration, including magazine cover

F-7. DM-materials and original business gifts

F-8. Packaging Design

F-9. Design in an urban environment, design of stands and interiors

F-10. POS-design and materials

F-11. Design websites and banners

G. Interactive

G-1. Commercial sites

G-2. Non-profit Internet projects

G-4. Online Campaign

G-5. Viral campaign

G-6. Other interactive communication tools

G-7. Interactive craft: design

G-8. Interactive craft: copywriting

G-9. Interactive craft: video/audio

H. Creative use of Media

H-1. Media solution for TV, radio, cinema

H-2. Media solution for print media, transportation, outdoor advertising

H-3. Digital media solution

H-4. Special events, sponsorships, promotions

H-5. Non-traditional and ambient media

H-6. An integrated media campaign

I. PR projects

I-1. Marketing PR

I-2. Corporate PR

I-3. Political PR

I-4. Digital PR

I-5. Non-traditional projects

J. Marketing Services projects

J-1. Promotional campaign

J-2. Event Marketing

J-3. Internal/corporate events

J-4. DM-communication

J-5. Integrated campaigns with the use of marketing services

K. Advertising Campaigns

K-1. Complex advertising campaigns and programs

K-2. Advertising series

C-11-3. Chopsticks Dragon


Agency	AA Voskhod
Creative head	-
Author of idea	-
Product	Aziatage pan-Asian cafe
Description	CHOPSTICKS DRAGON Goal To attract attention of city residents to the opening of a new AZIATAGE pan-Asian caf? and establish a steady flow of customers. Solution An art project was developed for the main pedestrian street in the city. It was themed around the Dragon Festival, the dragon being the symbol of the year 2012. The opening date - the 8th of March - coincided with the Chinese Dragon Festival which is the day when, the legend has it, all wishes come true. We encouraged everyone to get involved and gave the city a new landmark. At a set time a board with 11,000 holes in it appeared near the cafe. Chopsticks were handed out to the Festival participants and passers-by. Then you had to split the two sticks, pushing one into the board, while making a wish. You kept the other stick with the logo to get a discount. Just under 6 hours of joint effort gave birth to a dragon that now advertises the cafe. Result - Over 10,000 wishes made. - Dozens of TV, radio and news websites stories. - Free media of over $25,000. - Cafe full up during the campaign day – and thereafter.
Team members	-

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