A. Film
B. Press
C. Outdoor
D. Radio
E. Film Craft
F. Design
G. Interactive
H. Creative use of Media
I. PR projects
J. Marketing Services projects
K. Advertising Campaigns
C-11-2. NADOMURA
| Agency | PUNK YOU. creative & branding |
| Creative head | Ildar Shale |
| Author of idea | Ildar Shale |
| Product | Sushi delivery |
| Description | Situation The market of Siberia is oversaturated with offers of the Japanese food delivery. Both major federal and local players, which offer roughly the same, are presented here, A striking advertising campaign, that would emphasize the advantages of the company, was needed to launch the NADOMURA company successfully. Problem. To ensure a successful new premium-segment player entry into the glutted market, to make it a leader of the market. Solution. The advertising campaign is designed to be noticeable to the consumer and to carry the key message: «NADOMURA. Even too fresh sushi. " After all, the main advantage that distinguishes the company from its competitors is an innovative packaging. Hermetically packed up sushi are delivered to the consumer in its original form - the most fresh form. So fresh, that they are almost alive. Take a look! An octopus on in the print is, obviously, too fresh. |
| Team members | Designers: Michael Ivanov, Anton Shestakov Photographer: Stepan Snitko |
