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C-16-3. Bloody Mary

AgencyAIDA Pioneer
Creative headDmitry Apolenis
Author of ideaAlexey Shklyanko, Sergey Laputs
ProductDriving under the influence of alcohol
DescriptionNowadays young people think that if they drink only one cocktail it’s possible to drive after, because after it they feel themselves even more confident. We wanted to show that even small amount of alcohol while driving can lead to awful consequences. Upside-down car on the speedometer shows that speeding in alcohol intoxication leads to a car crash. And chosen name of popular cocktail Bloody Mary seems to say by itself about possible consequences.
Team membersSergey Laputs, senior copywriter
Alexey Shklyanko, art-director