A. Film
B. Press
C. Outdoor
D. Radio
E. Film Craft
F. Design
G. Interactive
H. Creative use of Media
I. PR projects
J. Marketing Services projects
K. Advertising Campaigns
C-17-13. Books
| Agency | JWT Russia |
| Creative head | Ivan Chimburov, Andrey Shtapauk |
| Author of idea | Ivan Chimburov, Andrey Shtapauk |
| Product | Nuts chocolate bar |
| Description | HOW TO ENJOY HARD AND LOW-PAID JOB The “books” with such a title were seeded at caf?/canteens, Universities, and Moscow subway – the places our TA visits regularly. There were 3 colorful versions of covers and a bookmark suggesting ‘Or… Charge Your Mind’ with NUTS. That was a provocation: physical jobs are not aspirational today in Russia; an office position is a dream. No late-teenager wants to work physically – hence one has to be in the University and regularly pass the exams or you can lose everything. We remind our TA of their potential choice: It either you “charge your mind” and stay at the University – or “enjoy hard job”. (It was a part of a bigger brand campaign and the sales for February-March 2012 increased +5%, comparing to 2011, core image attribute for NUTS “stimulates brain activity” grew by 3,9%) |
| Team members | Andrey Shtapauk - Creative director / Art director, Ivan Chimburov - Chief creative officer / copywriter, Andrey Kashtanov - Copywriter, Alexander Medvedev - Senior designer; Ekaterina Kazakova - Client Services director, Daria Brazhnikova - Acсount director, Olga Pototskaya - Account manager; Andrey Slepchenko - Strategic planning director. Special thanks to BrandNew agency. |
