A. Film
B. Press
C. Outdoor
D. Radio
E. Film Craft
F. Design
G. Interactive
H. Creative use of Media
I. PR projects
J. Marketing Services projects
K. Advertising Campaigns
DC-1-10. Unicredit. Beauty
| Agency | EGO Pro |
| Creative head | Pavel Egorov |
| Author of idea | Pavel Egorov |
| Series | Unicredit |
| Product | Art exhibition |
| Description | Description: The purpose of this campaign was to advertise on radio an exhibition of artists who are not well-known in Russia. Our solution was to communicate with an audience directly “on behalf of the picture”. We selected 10 art works and made up 10 monologues inspired by these art works. One radio commercial – one artwork – one recollection. Commercials was broadcasted during 3 weeks and did not repeat it selves. Text: An artist’s meaning of life is in an endless searching for a beauty. Let’s pretend this beauty was finding in contours of medieval water supply system. In this case all ordinary things get mystic meaning. An audience deep dive into a game of lights and shadows, smooth moving lines and vague sounds that became a melody – new, transient and fine melody. People and the City Exhibition. The best of the Unicredit collection of art. October, 21 to December, 4 in the Vinzavod Center of the Modern Art. I will be there. |
| Team members | Soundproducer Anrey Kosyrev, copywriter Pavel Egorov, dictor Elena Solovyeva |
