A. Film
B. Press
C. Outdoor
D. Radio
E. Film Craft
F. Design
G. Interactive
H. Creative use of Media
I. PR projects
J. Marketing Services projects
K. Advertising Campaigns
E-3-23. No need to rush
| Agency | ZAVOD Consulting |
| Creative head | Svetlana Smirnova |
| Author of idea | ZAVOD Consulting |
| Product | Speeding issue |
| Description | Every year 25,000 people die on the roads of Russia. More than a third of all accidents are caused by speeding. At the same time, according to the public survey, drivers do not consider speeding a serious or dangerous traffic violation. This fact makes reaching out to the drivers’ consciousness extremely difficult. It also means that the usual means of public service advertising are not effective in that case. That is why the new social campaign concerning the speeding issue has chosen a new way – it launched an art project of film anthology called "No need to rush." "No need to rush" represents a unique project combining public service advertising and cinematography. Its aim is to tell drivers about an inexpediency and jeopardy of incorrectly chosen speed in easy and fascinating form, without moral admonitions. Five stories were directed by the best representatives of contemporary Russian cinema to be united in the film anthology called "No need to rush." Each story represents an independent film with its own style and peculiar appeal so characteristic of each of the directors. They are united by the thought that life is worth having no need to rush. Under the campaign “No need to rush” was created a short reel - film anthology trailer. Its form is the same as the usual film trailer, but its content is more of a public service advertisement which has the message to get through to the viewer, to make one realize that life is worth slowing down. |
| Team members | Agency: Creative Director - Smirnova Svetlana; Copywriter - Yakov Krivitsky; Art-Director – Alexey Fedonin; Producer – Mikhail Gerasimov; Client Service - Aleksandra Sidorenko; Production Company – Metrafilms: Editor director - Vladimir Krug; Sound design – Pifagor; Sound producer - Dmitry Batizhev; Composers - E Kallins, S Skinner |
