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F-1-16. Bright
| Agency | Paradox Box |
| Creative head | Ilshat Baiburin |
| Author of idea | Elena Osadova |
| Product | Брендинг микрорайона |
| Description | This is a unique project for Russia, where the branding studio participated in the formation of the concept stage, which entailed all subsequent decisions, up to the architecture. The concept, name and slogan developed for the district, an area of ??384 hectares of territorial, with a total area of construction - more than a million square meters, which will live about 25 000 people. Despite the seeming simplicity of the name meets all the requirements. It perfectly fits into the neighborhood design concept, it is fully revealing. In this case, the word "bright" has two read. It is a bright, positive life and multicolor brightness of the world and the neighborhood. The slogan "All the colors of the world" helps to reveal this message. This title also perfectly fits into the future design and navigation area where the zone will have its own color-coded, proprietary graphics with iconic architectural Silute cities and names of some of the city: "Bright Tokyo," "Bright Rome." Very positive and emotional title and vivid style. Tagline: All the colors of the world. |
| Team members | Elena Osadova, Ilshat Baiburin, Artur Khasanov, Timur Syundyukov |
