A. Film
B. Press
C. Outdoor
D. Radio
E. Film Craft
F. Design
G. Interactive
H. Creative use of Media
I. PR projects
J. Marketing Services projects
K. Advertising Campaigns
F-1-31. T-Platforms
Agency | TomatDesign |
Creative head | Andrey Tarakanov |
Author of idea | Denis Bashev |
Product | supercomputers |
Description | Challenge: Our client specializes in production of supercomputers and high-end operating systems. For instance, “Lomonosov” supercomputer makes over 10 trillion operations per second. The main purpose of this project was to re-design the logo of the company that was not transferring any brand values and was not corresponding to the image of high-end IT-company. Solution: We suggested a solution that fully reflects the essence of the core product. Cluster system is a base for any supercomputer, and it also became the basic idea for a logo, forming letter “T”. Resembling computer languages, the module of the logo is filled with four basic geometric figures in a free order, thus generating unlimited variations of the logo. As a result we have more than 10 trillion combinations. Ten trillion combinations of logo for a company producing supercomputers! |
Team members | Denis Bashev, Andrey Tarakanov, Marina Vlasova, Anton Kryvulia |