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F-1-32. ICTR

Creative headAndrey Tarakanov
Author of ideaAndrey Tarakanov
ProductTomographic reserch
To develop a logo and identity for a new kind of service – tomography research as a separate business (outside the hospital). The identity was to deliver an educational message – to explain wide range of target audience the essence of tomography service, as well as to deliver the message that it is a plain consumer service. Client needed a simple, friendly and not too “medical” identity.

Suggested solution clearly demonstrates the main function of a tomography machine – it doesn’t cure nor make diagnosis, but helps to see what is hidden from human eye. Minimalism in design of corporate elements underlines the seriousness and accuracy which is common for this service.
Team membersMaksim Arbuzov, Denis Bashev, Marina Vlasova