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F-1-33. Dental Centre of Dr. Tarasenko

Creative headAndrey Tarakanov
Author of ideaAndrey Tarakanov
ProductDental Centre
Our main objective was to create a brand identity for dental center of doctor Tarasenko, which would be different from usual appearance of organizations it that category. The image had to reflect intellectuality, friendliness, without usual demonstration of happy people with snow-white smiles or images of terrific consequences of teeth diseases.

Substitution of images with words was the logical solution to our challenge. Using typography we managed to demonstrate different oral cavity problems, at the same time, showing that the issue can be easily fixed, same as correcting the mistake with word editor.
Team membersDenis Bashev, Andrey Tarakanov, Marina Vlasova, Farhad Kuchkarov