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F-1-42. VEDA

AgencyPUNK YOU. creative & branding
Creative headIldar Shale
Author of ideaIldar Shale
ProductVeterinary preparations and cosmetics for animals
DescriptionThe VEDA company is one of the Russia's largest preventional and veterinary preparations and cosmetics for animals producers. A wide range of the company's production makes it popular due to its effectiveness. We got inspiration from the company's business itself. Four letters V.E.D.A. form images of animals: goats, moose, dogs, cats and fish - for which the production of the brand is made.As soon as the situation changes, the sign transforms too, thus fully reflecting the wide range of products.Curious animals stick the snout everywhere: on the labels of goods, signs, and even on the official documents of the
company.Coming into contact with the identity, the consumer is being involved in some kind of a mini-game "Recognize an animal that is drawn in the picture" which provides an excellent recall and brand recognition.
Team membersDesigners: Danil Snitko, Tatiana Trubnikova, Anton Shestakov
3 D-modeller: Anton Trubin