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F-1-53. NADOMURA
| Agency | PUNK YOU. creative & branding |
| Creative head | Ildar Shale |
| Author of idea | Ildar Shale |
| Product | Sushi delivery |
| Description | Situation The market of Siberia is oversaturated with offers of the Japanese food delivery. Both major federal and local players, which offer roughly the same, are presented here, A striking advertising campaign, that would emphasize the advantages of the company, was needed to launch the NADOMURA company successfully. Problem. To ensure a successful new premium-segment player entry into the glutted market, to make it a leader of the market. Solution. А bright, saucy corporate identity has been designed for NADOMURA sushi shop and delivery. It emphasizes the main trump of the brand — its innovative packaging. NADOMURA food is packaged using specially gas-modified environment, so it stays at maximum fresh condition during delivery. As fresh, that it stays… alive! Revived fish, octopus and crabs are walking on the packages, cards and menus. Fish shout "Why?". An N-shaped dragon exhausts jet flame, because NADOMURA is also a very fast food delivery. |
| Team members | Designer: Michael Ivanov, Illustrator: Tatiana Trubnikova, Photographer: Stepan Snitko |
