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F-1-77. 12 KIAF

AgencyISD Group
Creative headViktor Shkurba
Author of ideaViktor Shkurba
Product12 KIAF
DescriptionThe slogan for the 12th Kiev International Advertising Festival promo campaign became the phrase: WIN OR FIND EXCUSE. We assumed, that a creative professional does not really have any reason to ignore the most important professional event, so all he might use as an explanation for his absence is but an excuse. Stripes which are dull like fear to lose and shame of lies with the most popular excuses enumerated on them became the base for visual communication of the 12 KIAF.
Team membersISD Group:
Creative Director — Victor Shkurba
Senior copywriter and author of the idea — Ivan Siyak
Privy Councillor — Alina Revenko
Chief Developer — Andrei Sergeev
Designers — Elena Bazulina, Ilya Glad'ko, Anton Gridz
Developers — Artem Ponomarenko, Timur Sayfetdinov
Account Managers — Anna Kumaritova, Nika Belskaya

Production: Pif Paf
Director of Photography — Sergey Rud'
Photographer — Julia Malaniuk