
Agency	Paradigma Communication Agency
Creative head	Директор по стратегическому планированию и работе с клиентами: Илья Ноткин
Author of idea	Креативный директор: Кирилл Латышев
Product	self promotion
Description	Paradigma Communication Agency goes on creating interactive projects based on advertising humor. It started in 2008 with “Some bad advices for new advertisers”, followed in the next 2 years by Paradigma Ad Alphabet and Paradigma Brand Wonderland. This winter Paradigma lets everybody try 12 advertising tongue-twisters. With some regular practice everybody will be able to say everything about advertising that comes to mind, but is hard to pronounce. “The idea of this calendar is practically taken from real life. Many English advertising terms sound like tongue-twisters for Russian people, so we haven’t made much effort to refine them” – says Ilya Notkin, Client Service & Strategic Planning Director of Paradigma. “Taking classic Russian tongue-twisters and adding to them well-known advertising terms we got some really good remakes. But our brand-new tongue-twisters sound great as well. We are pleased with the result. It was fun to work on this project and we managed to create not only entertaining, but also an intellectual promo product” – adds Kirill Latyshev, Creative Director. Paradigma employees encouraged their colleagues by shooting a video with all them trying to articulate tongue-twisters (of course, mostly failing to do it). Online version is available here www.paradigma.ru/twister/.
Team members	Состав творческой группы Paradigma Communication Agency: Директор по стратегическому планированию и работе с клиентами: Илья Ноткин Креативный директор: Кирилл Латышев Арт-директор: Катерина Тарасова Иллюстратор: Александр Уткин Дизайнер: Мария Макарова Копирайтер: Дарья Русинова Продакшн-менеджер: Игорь Лобанов

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