A. Film
B. Press
C. Outdoor
D. Radio
E. Film Craft
F. Design
G. Interactive
H. Creative use of Media
I. PR projects
J. Marketing Services projects
K. Advertising Campaigns

F-2-20. Babki

AgencyAIDA Pioneer
Creative headDmitry Apolenis
Author of ideaSergey Laputs
ProductВranding company
Description“Granny” is a slang for “money” in russian.
Tired of thinking about grannies’ faith? Will they leave forever or will they occasionally come over in next year? We’ve found 1 correct answer: grannies are going to be fine, as long as we’ll treat them with humor.
In our corporate calendar we used 12 images of woman, which illustrate aphorisms connected with money (1 for each month).
Team membersAlexey Shklyanko, art-director
Sergey Laputs, senior copywriter